Create Content Fast Lesson 12 - The Power of Google

Now, we come to the part of writing which can be endless,
unless you have a strategy. While part of the charm of the
Internet is having a vast library of information available
at your fingertips, the down side is that you can go into
information overload. How do you know where to start? How
do you know which article or website is relevant? How do
you organize all that information so that when you start to
write, you can easily look things up? How do you get
exactly what you want from Google without wasting time with
search results that just waste your time?

It's not as simple as just typing a few words into the
Google search box. To be a really good researcher (and,
thus write awesome articles), you have to know how to
quickly find information, how to store it carefully for
later use, and most importantly, knowing when to stop
researching and start writing! Here, in this chapter, we'll
review some strategies for searching on Google, and also
the overall plan for your research time. Planning Your
Research Out

Before we get into the nitty gritty details of finding
the articles on Google that are most relevant, let's
discuss what you are going to do with them when you find
them. Some people just decide to capture as many URLs as
they can for a particular topic, but that isn't the best
strategy. For one, without any kind of idea as to what each
URL includes, you can't organize your thoughts well enough.
You will open one URL after another trying to find the one
that you remember that had a specific topic. Or, you won't
even remember the information in each URL and you will find
your topic outline and research to be water downed or of
poor quality. 

The moral here is that you can't rely on your memory or
just a cursory system of URL links to be able to generate
great topics and decent outlines. You need to have a better
view of the research that you did and how to eventually
organize it in a way that reduces the amount of time you
spend searching or re-reading article after article trying
to locate the one that you remember. While a list of links
is a good memory aide, it's not really a system for
organizing research. You want something that you can open
and by briefly reviewing your organized research, you have
the facts and information you need almost instantly. That
means that you aren't just going to need the URL, you will
need to do more than that, although the URL is a good start.

Maintain File Continuity

The best way to organize your research is to put it all in
one file. Later, if you ever get another assignment for the
same topic, you can always open that one file and use some
of your old work or add new items to it too. And, yet, it's
always in one place, filed in a one document available and
easy to find based on the name of your topic. For this
exercise, a Word document is one that works very well. You
need something that you can cut and paste entire Internet
articles into without reaching a space limit or a problem
with formatting. So, don't use Notepad, try to use a fully
featured word processing program like Microsoft Word. If
you don't want to go through the trouble of using a paid
program, you can use OpenOffice to create your files too.

The first thing you want to do before you start a research
session, is to open up your word processing document and
add a descriptive phrase of exactly what you are looking to
research. This will help you later when you are pulling up
files to see if they include information you can use in
other articles. It also precisely funnels your energy in
the right direction and gets you ready to look for a
specific area of research. So, pay attention to how you
phrase your descriptive title or phrase. It sets the mood
for your research session. 


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